methods and techniques are meant to give you a boost in your sales
figures. Here are the top 10 salesman tips for a better salesmanship. I
tried to explain all these top selling techniques in a very lucid and
Sales Tips For Success: Why Required?
methods and techniques are meant to bring the true salesmanship out of
you. Moreover, sales methods and techniques help you in identifying your
loopholes and improving sales figures. But you may find some of the
salesman tips (secret weapons you possess) are not working effectively
as it used to be.
Hence, you need to switch out of your
old-fashioned approach of selling and try new top selling techniques to
smash your own sales records.
Top 10 Selling Methods and Techniques
Help people to make decisions
Offer a cup of coffee
Sell in a bundle
Make your words fancy
Repackage the product
Take the pre-booking approach
Accept debit and credit cards
Be a specialist
Long time experience in the business
Do not compare with the leading brands
1. Help people to make decisions: You may be surprised,
but it’s a fact that most the people find it difficult to make
decisions. To be more straightforward everybody is not that smart.
People believe your words, slogans etc. in your advertisement. You are
saying “This health drink is good for your child’s health- better
immunity, strengthen bones, sharpen minds bla bla bla… “. A popular
brand like Horlicks does the same to convince buyers.
not lying but playing some psychological tricks. Your products surely
not to have these supernatural qualities and customers are also not
going to test your products in a laboratory. But your salesman tips
work. You are helping them to take the decision or convincing them that
they aren’t taking a wrong decision if they buy the product.
Surprisingly, this is one the top selling techniques applied
2. Offer a cup of coffee:
Believe it or not, is an effective sales tips for success. A lot of
deals can happen over a cup of coffee. On a fine winter evening, you
entered a garment showroom to find a jacket of your choice. And you are
greeted with a cup of coffee (sign of a true salesmanship). You are
pleased. Enjoying your coffee and the salesman is busy demonstrating
their best collections.
Now in such a scenario, it would be hard
for you to ignore such hospitality and only a moron can get out of the
place without buying the jacket. These tiny gifts or presenting small
sample packs of our products help us in pleasing the customers and
inspire them to buy.
3. Sell in a bundle: In a
store, you have varieties items- some are good, some are mediocre and
some are bad. These products are not categorized in terms of quality
but, in terms of popularity among customers. Good items have lesser
margin than the bad ones. Now, what will you do to prove your
salesmanship? Give up the bad items? That is not a very good idea at
So, sell in a bundle. Make offers or combo packs and schemes
to sell both good and bad things altogether. These sales methods and
techniques are frequently followed in restaurants, fast food joints like
Dominos, Pizza-Hut, shopping malls etc.
4. Make your words fancy:
Don’t lie, don’t fraud (which are against salesmanship), but say your
words in such a way that makes life fantastic. Using tricky words are
part of the sales methods and techniques. “A cup of coffee can make you
rich- what?” You wonder and your curiosity will drive you to read
further. People like shortcut methods to gain, achieve and to be
That’s where the salesman tips work. Convince people
to make a connection between their life and the product offered. Use of
carefully chosen fancy words with your products help the customers to
find out the usability of it in their lives and how’s life going to be
5. Repackage the product: Apply
these salesman tips when it’s hard for you to find an answer for the
flop performance of your product in the market even though you know how
good it is. Mind it, it needs some makeover. Simply changing label may
not do, you have to rebrand it or change the name, put a comparison with
competitors, show up the advantages your product offers and how life
changing it is.
If your product is inexpensive you can increase
the price. You will be astonished to learn that people believe the
products with obscene price tags more than the lesser one. Adding the
words like ‘New’, ‘Special’ etc. to the name add value to the product
and obviously customers like them. Lots of big brands rely on these
sales methods and techniques to augment their sales figures.
6. Take the pre-booking approach:
In this way, you can create some really crazy mob, insane to buy your
products. You are showing up a product, describing its features and
everything, but you are not offering it for sale. This is a tricky
salesmanship. Actually, you are creating hype about the product asking
your potential customers- have a look at such a great product and
blissful to own it by booking it now. It creates an ambiance- be the
first to own it or wait till the next lot comes.
who have already created popular brands often go for this type of
marketing like Apple Inc. This way you are collecting a huge sum of
money before the product is released and of course, it’s better for you,
because then the customer doesn’t have a chance to back out of the deal
if they hear your product isn’t so great.
Once they receive the
product the connection between the product and the money they paid has
long gone. Even if your product isn’t great, they will not feel deprived
because it’s like they are getting it for free. The longer the time
between pre-order and release the better.
7. Accept debit and credit cards: Believe
me, it’s one of the effective sales methods and techniques. It’s a fact
that business outlets accepting credit/debit cards do more business
than their counterparts depend on cash transactions only. Most of the
people find it difficult to part with hard cash. They see it as an
instant loss. Moreover, there is a constraint of cash in their wallet
and the customer may shy away from buying a product if it exceeds their
But in case of credit card, people rarely behave with
frugality. In many cases, credit card bills are not paid by the user
himself, which make them more lavish while spending. Use of cards gives
them the freedom to spend more lifting the constraints of carrying hard
cash, which ultimately helps in augmenting the sales figures.
credit card companies charge an extra fee for transactions, so if
possible you shouldn’t charge the same from your customers and this will
encourage them to use cards frequently. To add further, some discounts
may also be given if a customer buys more than a certain limit.
Remember, the more methods of payment you accept, the more money you’ll
8. Be a specialist: You are running a shop
and your salesmen are labeled in an old-fashioned way like sales
executive, junior salesman and so on. Trust me, your customers will not
be impressed with their demos and explanations for a particular product
even if they explain things in a best possible way.
But, suppose, a
customer enters your shop for a laptop and is introduced to the same
guy having a designation as laptop expert, it would not take much time
to convince the customer. These salesman tips work great. The customer
feels confident since the salesman is an expert and he cannot suggest
something bad, no matter what rotten knowledge he has about the product.
9. Long time experience in the business:
These salesman tips have positive effects, if you tell, you are in the
business for more than 10 years, people find it comfortable to deal with
you. It’s psychological. A customer naturally gets some confidence in
your salesmanship and believes that you know all the pros and cons of
the product you are selling. This feeling among the customers certainly
improves the sales figures beyond your expectation.
10. Do not compare with leading brands: You
may know, that your product is better than some of the leading brands,
but do not tell this to your customers. It may take a toll on your
salesmanship. Because if you make a comparison with leading brands it
creates a feeling in the mind of customers that you are trying to screw
A customer knows that the popular brands are of high quality
and he is accustomed to it. Now if you tell him that brand is inferior
to your one, you are hurting his ego. This ego will not let him purchase
your product no matter how’s best it is. So, your approach should be a
bit polite. First, let him try your product and then tell him why it’s
better than your competitors.