In order to grow your business and increase sales, you need to always think of ways you can increase your customer base. Giving of gifts in organisation is one of the most effective ways to increase your customer base and increase sales. Showing your clients and business partners that you appreciate them for doing business with you is a smart way to secure loyal clients and business partners.
Many organisations have now imbibed gift giving because they know the importance of it. If as a owner you have not taken advantage of this smart way of increasing and growing your business, it is advisable to start right now because of its very great advantages and benefits.
Below are the importance of gift giving:
1. It is a smart way to advertise – Giving our gifts (particularly customized gifts), is a smart way to advertise and promote to more audience. When you give out gifts such as umbrellas, books, pens, e.t.c, that are customized with your brand name and logo, you are invariably marketing your brand to the public. This is an easy and cheaper way of marketing.
2. Creates relationship bond with clients and business partners – When you give out gifts to your clients and business partners, it creates a special feeling of trust and appreciation. Everyone loves to be appreciated and when they are appreciated they are more loyal. For giving your clients and partners gifts, you will not only succeed in creating a relationship but a long-lasting one.
3. Your business will be easily remembered by customers and business partners – Most customers and partners also transact businesses with other companies and this make them have lots of choices to choose from when they need goods and services. What can set you apart as a business and be easily remembered by your customers and business partners is the gifts you have given to them. They will easily remember your company or business when the need arises.
4. It increases sales and revenue – Let’s assume you give a customer a gift as a business owner, there is a higher tendency for that customer to talk about your business with friends and say good things about your business. Those friends who were told about your business because of the gifts you gave out will also want to be a beneficiary of such gestures and this will make them want to patronize your business. This means more customers for your business which will lead to more sales and revenue.
5. People appreciate – Everyone loves to be given free gifts once in a while most especially during festive seasons. Giving out gifts to your customers during festive seasons or when they are celebration special events such as birthday’s or anniversaries will surely make them appreciate your business the more. They will feel special by your kind gestures and this will create a sense of happiness in them. By doing this, you are not only making money from your business but you are also doing something positive in the lives of your customers.